Pioneering MCA underwriting for more than a decade
With a decade of experience, our mission is to empower small businesses, build meaningful ISO relationships, and provide reliable funding in markets others avoid. Combining expertise, specialization, and results
Because cash flow should never stop a business from growing
Every business deserves financial opportunity, including small businesses. At Lily, we’re empowering business owners to keep growing, no matter what financial hurdles arise. That’s why we do what we do.
Opportunity
While others auto-decline, we analyze. Where others see risk, we see opportunity.
Exclusivity
Exclusive access that others can't match. We're a handful of funders serving Puerto Rico nationwide.
Connectivity
We work with you as a partner. No dealing with middlemen, we're on the same team here.
Adaptability
We work with your schedule. No strict 9-5, no waitlist, no waiting for the next business day.
The team behind your success
Meet the experts behind the funding:
Ari Rashkin – CEO & Founder
10+ Years MCA Industry
B.A. Psychology, SUNY Buffalo
Rob Golder – Head of Underwriting
10+ Years MCA Industry
B.A. Swarthmore College, J.D. Cornell Law
Paul Devito – Development and Underwriting
10+ Years MCA Industry
B.A. Business Administration, Pace university
Melanie Cook – Head of Operations
10+ Years MCA Industry
Mitch Cohen – Senior Underwriter
10+ Years MCA Industry
UCSB, Philosophy
Linda Dardick – Operations
10+ Years MCA Industry
B.A. Japanese, University of Maryland
Dalissa Flores – Account Support Specialist
10+ Years MCA Industry
Most funders work with algorithms. We work with people.
Specialized Expertise
Your file decisions are based on industry knowledge and human analysis — not generic automated systems.
Direct Underwriter Access
Every broker partner works directly with decision-makers, familiar with complex deals and specialized market challenges.
Memphis Approach, Broker Focus
The advantages of experienced underwriting and conservative approval methods, with the personal service of a partnership-focused business.
Reliable Funding
Transparent pricing and consistent follow-through let your business grow without the stress of unreliable funders.
Your challenges, our specialties.
Successful funding requires creativity
In an industry where most funders avoid complexity, we provide reliable access to specialized markets—ensuring your challenging files get the expert attention they deserve.
Lily Advance pairs you with underwriters who have deep knowledge of your unique market needs.
We understand your regional challenges, know your industry regulations, and provide insights on which deals perform best in complex scenarios.
Fund your deals within a few hours!
