Lily Advance, LLC (“Company” or “We”) respects your privacy and is committed to safeguarding it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website, lilyadvance.com (“Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it.
This policy applies to information we collect:
- On this Website.
- In email, text, and other electronic communications between you and us or the Website.
This policy does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by the Company or any third party (including our affiliates and subsidiaries).
- Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.
Information We Collect
We collect several types of information from and about users of our Website, including information:
- By which you may be personally identified, including name (individual and/or business), postal address, email address, telephone number, social security number, or employer identification number (“personal information“).
- That is about you but does not specifically identify you.
- About your internet connection, the equipment you use to access our Website, and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
- From third parties (for example, our business partners, financial institutions, credit agencies, etc.).
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- estimate our audience size and usage patterns;
- store information about your preferences, allowing us to customize our Website according to your individual interests;
- speed up your searches; and
- recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
- Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Use of Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To obtain an investigative or consumer report from a credit bureau or credit agency, or to investigate the references you provide to us or from data obtained from you.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- Improving our offers and services.
- To allow you to participate in interactive features on our Website.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may also use your information to contact you by email, text message, phone call, or other electronic communication about our own goods and services that may be of interest to you.
We do not use or share your personal information or data with third parties for marketing purposes.
Disclosure of Your Information
We may disclose personal information that we collect or you provide to us as described in this privacy policy:
- To contractors, service providers, and other third parties we use to support our business, including to credit bureaus or agencies in connection with obtaining an investigative or consumer report.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.
Notwithstanding the foregoing, we will not share your personal information or data with third parties for marketing purposes.
Choices About How We Use and Disclose Your Information
If you do not want us to use your personal information to promote our own products or services, you can opt out at any time by sending us an email stating your request to [email protected].
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.
Correcting/Updating Personal Information
If your personal information changes (such as zip code, phone, email or postal address), you may provide us with the new information through mail or email using the contact information below.
Security Breach
In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that there has been an information security breach. You will be notified via email in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, to determine the scope of network damage, and to engage in remedial measures.
Your Acceptance of These Terms
By accessing or using this Website, you agree to the terms of this policy. In addition, by providing us with your email address and phone number, you agree to receive emails, text messages, and/or phone calls from us from time to time, unless you otherwise opt out of receiving such communications by sending us an email stating your request to [email protected]. We reserve the right, at our discretion, to make changes to this policy at any time. It is our policy to post any changes we make to this policy on this page and all such changes will take effect immediately upon being posted. You are responsible for periodically visiting our Website and this privacy policy to check for any changes. Your continued use of this Website following posting of any changes will be deemed to be acceptance of those changes. If you do not agree with our policies and practices, your choice is not to use our Website.
Contact Information
If you have any questions or comments about this privacy policy or our privacy practices, you may contact us at:
767 E Brookhaven Cir., STE 102
Memphis, TN 38117
Last updated: January 17, 2025